Cannabis is an exciting industry that is attracting new players every day.  If you’re lucky enough to secure a license in a new market like Illinois or Michigan, you’re positioned to capture a larger share of the market.  You can gain the edge by using best practices in cannabis marketing.

Cannabis Digital Marketing

Digital marketing is essential for modern businesses – especially cannabrands and dispensaries.  What happens if you open your doors and people don’t show up?  You’ve spent months getting your grow or dispensary operation off the ground only to discover that you can’t do traditional marketing to let people know about you.  Cannabis marketing requires some creativity due to the fact that cannabis is still prohibited at the federal level.  That means Facebook and Google won’t touch your marijuana ads.  For a new business that’s huge.
Google Ads and Facebook PPC Ads are the two largest advertisers on the Internet. To be exact, Google currently holds 37.2% of the digital advertising market, whereas Facebook holds 19.6%. See more stats.

How to advertise a marijuana business online?

Marijuana Search Engine Optimization is not prohibited and that’s a massive opportunity.  Rule of thumb: if people think that SEO is not important for ‘fill-in-the-blank’ industry, you can generally crush it.  Case and point, we worked with a medical marijuana dispensary in Phoenix to improve their presence online and grow foot traffic.  Within a month, they tripled the number of people finding them in local search.

Local search is the best driver of new business for a dispensary because it’s qualified traffic.  If I’m in your city and I’m searching for a dispensary and you’re the first to come up on the Google Map Pack, there’s a 50% chance that I visit within 24 hours.  That’s according to Google:

50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same – Google

SEO is a proven method to improve your local visibility for quality intent-driven traffic.  But that’s not your only option for advertising cannabis online.

What do you use to advertise medical cannabis ads?

You do have some options when it comes to cannabis advertising online – cannabis-specific ad networks and influencer marketing.

Cannabis-Specific Ad Networks

  • Mantis Ad Network
    • Mantis is the largest ad network in the marijuana niche.  They claim to get more than 100 million views per month with an audience of millennials interested in cannabis, yoga, music, wellness, and other real life content.
  • Surfside
    • Another ad network that boasts a cannabis-specific audience for brands and dispensaries.

Influencer Marketing

Influencer marketing requires a little more legwork but can have huge return on investment.  If you’re looking to get exposure to local cannabis enthusiasts, it helps to get connected to people on social media who have a large following.  How do you do that?  You could hire an agency or you could reach out yourself.

Final Thoughts

If you’re looking to up your game and grow your dispensary, consider reaching out to a cannabis marketing expert.